ArticleScore 65
Why Caleb Williams' 'Iceman' trademark application was initially refused as Bears QB's branding plan hits snag
Jun 25, 2026Brad CrawfordCBS Sports NFL
Player mentions
Caleb Williams
QB · CHI · #traderumor
The former No. 1 overall pick has applied for a trademark in hopes of developing an apparel line and entertainment com...
Jordan Williams-Lambert
WR · #traderumor
The former No. 1 overall pick has applied for a trademark in hopes of developing an apparel line and entertainment com...
Article text
The former No. 1 overall pick has applied for a trademark in hopes of developing an apparel line and entertainment company