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Fantasy Football Target Practice: 2026 Buffalo Bills
Jun 18, 2026Aaron LarsonThe Fantasy Footballers
Getting things ready
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Player mentions
Dalton Kincaid
TE · BUF · #general
...lls quarterback Josh Allen (17) celebrates a touchdown scored by tight end Dalton Kincaid (86) in the first quarter against the Kansas City Chiefs at Highmark Stadi...
Keon Coleman
WR · BUF · #general
...antasyfootballers.com/fantasy/keon-coleman" target="_blank" rel="noopener">Keon Coleman Target Potential: 50-70 Coleman disap...
Brandin Cooks
WR · #general
...ntasyfootballers.com/fantasy/brandin-cooks" target="_blank" rel="noopener">Brandin Cooks (11), and <a href="https://www.thefantasyfootballers.com/fantasy/curti...
Amari Cooper
WR · #general
...antasyfootballers.com/fantasy/amari-cooper" target="_blank" rel="noopener">Amari Cooper , the Bills have a mixed history of adding big-name WRs. There is the p...
Stefon Diggs
WR · #general
...antasyfootballers.com/fantasy/stefon-diggs" target="_blank" rel="noopener">Stefon Diggs ’ final season in Buffalo. There is potential value to be had in the Bi...
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The Buffalo Bills , led by Josh Allen , have been one of the highest-scoring offenses in the NFL in recent years. They have been a top-six scoring offense for five consecutive seasons, including four top-three finishes. However, they have not produced a top-ten fantasy WR since 2023, Stefon Diggs ’ final season in Buffalo. There is potential value to be had in the Bills’ passing offense, but how will the targets break down? I’ll take a look at potential outcomes in this version of our “ Target Practice ” series. Buffalo’s 2026 Passing Game Outlook The Bills trail only the Rams when it comes to Super Bowl odds, and Josh Allen is the leading candidate for league MVP. Allen hit a peak of 655 pass attempts in 2021, but that figure has declined since Joe Brady took over the offense in 2023, dropping as low as 495 last season. That total could increase in 2026, but with Brady now serving as head coach, projecting more than 550 attempts is difficult. Vacated targets are crucial when projecting fantasy output, and details for each team appear in the Dynasty Pass Team Opportunity Report . The Bills have few, with departing players accounting for only 56 targets—12% of last season’s target share. Most of these belonged to Gabe Davis (18), Elijah Moore (17), Brandin Cooks (11), and Curtis Samuel (9). So how will the targets be distributed in this high-powered offense? Let’s take a look at the potential pass-catchers and their range of outcomes in the passing game. Wide Receivers David Banks-Imagn Images DJ Moore Target Potential: 125-150 Moore is the new guy in town, and while maybe he has never been viewed as a true target hog, he averaged a solid 135 targets per season and 27% target share from 2019-2024. Those numbers fell off a cliff last season when Ben Johnson took over as head coach in Chicago, but despite being labeled as a “ bust ” in the UDK, his reunion with Joe Brady gives him the potential to regain a 25%+ target share , which would equate to 125-150 Josh Allen targets. Khalil Shakir Target Potential: 85-105 Shakir led Buffalo in targets the past two seasons, but with just 100 and 95 targets, respectively. He has averaged a good, but not great, 22% target share over those two seasons. He will certainly remain involved and has an outside chance to lead the Bills in targets, but it is difficult to envision him transforming into a true target commander , especially with Moore in town. Keon Coleman Target Potential: 50-70 Coleman disappointed as a rookie and made little progress as a second-year professional, failing to top 60 targets in either of his first two seasons. The Bills may be holding out hope for the 23-year-old, third-year WR, and you may want to keep him on your waiver wire radar, but it is unlikely that he sees a significant target uptick in 2026. Joshua Palmer Target Potential: 40-60 Yes, he is still on the Bills, on a contract that technically goes through 2027. He may have seen 107 targets with the Chargers in 2022, but that cratered to a career-low 37 targets in his first season with the Bills last year. His season-high nine targets came in Week 1, but he never topped five the rest of the way, while missing five games in the middle of the season with knee and ankle injuries. He may play a rotational role in the offense, but is unlikely to become fantasy viable. Tight Ends Mark Konezny-Imagn Images Dalton Kincaid Target Potential: 60-90 Kincaid has shown flashes of fantasy greatness, but has been maddeningly inco…